Brooke Crockett Presents at TIN Webinar
Social Media Advertising with Meta Restrictions
The CCTS uses Meta (previously known as Facebook) advertising and has successfully run over 300 Meta ads that have generated over 19 million impressions since 2019. Brooke Crockett, of the CCTS marketing and communications department, has become an expert in the field of Meta advertising as a recruitment strategy while adapting to Meta's rapidly changing rules and regulations.
Brooke Crockett presented on social media recruitment with Meta restrictions at the first annual Recruitment Innovation Conference (RIC) this past summer at Vanderbilt University. Brooke's presentation was met with success and staff working in fields of study recruitment were interested to learn more. A follow-up ask was made for her to share her expertise at a Trial Innovation Network (TIN) webinar where she presented again to a nationwide audience on the topic in November of 2023.
Since her presentation, Brooke has met with numerous CTSAs across the country to share her insight and speak more about paid social media strategy for recruitment.
Nice work, Brooke, representing The Ohio State University CCTS!