Tools of the Trade: Creating Connections: Engage & Inspire Diverse Audiences through Effective Communications
Seminars & Lectures
Creating Connections from the Alan Alda Center for Communicating Science at Stony Brook University is a two-hour live, online workshop designed to help scientists and researchers learn to engage and inspire diverse audiences through effective communication, with a particular focus on virtual interactions.
The Alda Method is a unique approach to science communication training that combines improvisational theater-based techniques with message-design strategies, including analogies and narrative. The immersive method emphasizes two-way communication to build trust and invite others to share in the wonder and joy of science. It incorporates research and best practices from science communication, journalism, ethics, and other relevant fields.
Participants will learn how to balance being prepared with responding in the moment to address questions. The program emphasizes universal communication strategies, including avoiding jargon, and technical skills for creating engagement online, including camera angles and sound levels.
As a result of participating in this program, participants will be able to:
• Identify strategies to make a message memorable
• Recognize and begin to avoid using complex terminology and jargon
• Use a three-step process to design a message strategically
• Develop a personable and engaging online presence
Audience: faculty, research scientists, postdocs, graduate students.
Space is limited to the first 100 participants to register.